Our Story
A Story of Local Gratitude…
Once upon a time..(that’s how all best stories begin right?)
Back in 1989 in a small town called Melbourne Florida a young entrepreneur wanted to introduce the locals to a concept they didn’t know they were missing. He did and they came…
Fast forward 30 years and it’s time to do it again.
The last time it was pizza and art, this time it’s a locally focused gastropub! Here’s where you’re probably asking yourself “what in the world is a gastropub”. We could bore you with the dictionary definition or we could give you our take on the term we debated even using. The first part of the word “Gastro” comes from a term that all of us unknowingly already understand. Do you enjoy eating or preparing delicious food? Then you’re a fan of Gastronomy. The second part of the word is pretty obvious so we won’t waste time telling you what a pub is. 28 North incorporates local food into it’s scratch kitchen menu. Now that you know what we are, let’s cover who we are.
Our founder is a Brevard native that grew up in a family that has always supported our local community.
This tradition has been carried on in his business as well as personal life. So when the time came to dial in this new concept, the one thing that was never in question was finding a way to ensure a continued focus on enriching local organizations and entrepreneurs. That idea quickly meshed with an extremely talented local chef looking for an opportunity to serve his particular brand of elevated, locally sourced comfort food, and his wife, a creative and motivated mixologist with a passion for unique hand crafted cocktails. One part visionary restauranteur, two parts hungry creative foodies… 28 North was off and running.
Last but not least, what’s up with the name? Why 28? Why North?
Well, we kicked around hundreds of different names, from trendy to classic, complex to minimal. In the end it came down to our focus… Local. So for our origin story, look no further than Brevard’s Latitude, “28 North”. Yep it’s no secret code, just one number and one word to convey our simple focus: “Local Latitude & Local Attitude”!
We Hope You Enjoy!